In today’s eco-conscious world, packaging isn’t just a container; it’s a statement. For food and drink brands, choosing the right material means balancing sustainability, safety, branding and supply chain efficiency. While the market has many options, from plastic to paperboard, aluminium to bamboo, glass still stands out.
At Glassworks International, we often hear, “Isn’t glass a bit old-fashioned?” or “Should we be considering newer options?” The truth is, glass is evolving and remains one of the most sustainable choices available.
Sustainability That Goes Deeper Than the Label
Let’s start with the important point: sustainability. Glass is 100% recyclable, endlessly. Unlike plastic, which usually degrades with each reuse, glass can be melted and remade repeatedly without losing quality. This makes it a true closed-loop material, fitting well with the circular economy goals set by retailers, regulators and increasingly aware consumers.
According to Friends of Glass, a European glass industry initiative, over 80% of consumers believe glass is the safest and most environmentally friendly packaging option. This isn’t just a feeling; it’s supported by data.
“We’ve spent years helping brands navigate sustainability. Glass remains our top choice – not because it’s old, but because it’s evolved. It portrays luxury, it’s responsible and ready for the next generation.”
Paul Morgan – Managing Director, Glassworks International
Glass remains a timeless, future-proof solution – a smart investment for a sustainable future.
Safe, Pure and Chemically Inert
One of glass’s biggest advantages often gets overlooked: it doesn’t interfere with the product inside. Unlike some plastics, glass is inert; it doesn’t leach or react. This is vital for food, drink and health products where purity and safety are essential. If your brand values quality, your packaging should reflect that. Glass protects both the product and the brand’s reputation.
Lightweight Glass: Shattering the “Too Heavy” Myth
There’s a common belief that glass is “too heavy” or “costly to ship.” This may have been true a decade ago, but not anymore.
At Glassworks International, we work with global manufacturers to offer lightweight glass bottles and jars that significantly reduce carbon footprint and logistics costs without sacrificing shelf appeal.
One of our customers, an artisan sauce brand in Yorkshire, recently switched from PET plastic to lightweight glass. The result? Their product felt more premium, feedback improved and they were able to align more confidently with their sustainability goals.
Whether for sauces, drinks, oils, or skincare, our lightweight options show that glass can be both elegant and efficient.
Glass Is Still What Sells
In a crowded market, packaging acts as your silent ambassador. Consumers associate glass with care, quality and value. That’s why luxury brands across various industries, from cosmetics to cocktails, still choose it.
Glass captures light, enhances the experience and adds a tactile, trustworthy finish. If you’ve worked hard on your recipe, design and story, glass helps bring all of that to life.
And Yes, Natural Packaging Matters Too
We know that forward-thinking brands look beyond just bottles and jars. That’s why we are looking into even more sustainable packaging options – echo-friendly finish that modern customers appreciate. It’s not just about standing out; it’s about standing for something.
Why Choose Glassworks?
We’re not just changing containers; we’re helping brands grow. With decades of experience and direct access to trusted global producers, we provide the flexibility, speed and advice that modern brands need. Whether you’re an established name or just starting, we treat your packaging as if it were our own.
From production to import, stock holding to delivery, we manage it all so you don’t have to.
Let’s Talk…
If you’re looking into new packaging or wondering how to make glass work for your brand, let’s chat. We are here to offer you and your business support and guidance… And of course the best possible pricing.
Drop us a message or give us a call. We’re always glad to help you find a better way forward.
Glassworks International takes pride in keeping up to date with the latest technologies and trends within glass manufacturing and production.